Beggining in raw material production
and founding developments
André Truchi has been leading the Société Grassoise de Parfumerie since he founded it with his father Paul-Étienne, in 1973.
Paul-Étienne Truchi started working at the age of 15 in the largest perfumery company in Grasse. In love with physics, mathematics, and chemistry, at 32, he decided to pursue the degrees that his early entry into the workforce had put aside. Having graduated from the School of Chemistry in Marseille, he returned to Grasse, to the company that had given him his first chance.
When André Truchi informed him of his intention to create his own company specializing in raw material production, Paul-Étienne, then retired, offered to accompany him for a few years. They worked side by side for 33 years.
The first plot of land bought in Grasse is still the SGP2 site today.
The first productions were on a laboratory pilot scale. The acquisition of more substantial equipment and the construction of buildings paved the way for chemical reactions on a larger scale.
In 1986, the acquisition of a Grasse-based company, J.B. Selin & Miquelis, significantly augmented raw material production. This site became SGP1, where the raw material activity was maintained until 2001.
Since then, the SGP1 site houses the administrative center, the perfume concentrate production center, the raw material packaging workshop, and one of the two research and development laboratories.
Beginnings in perfume composition
& continued development in raw materials.
In 1988, the Société Grassoise de Parfumerie took a decisive second turn: the activity of raw material
production was complemented by perfume composition.
In 1991, the acquisition of the company Etudes & Diffusions Olfactives reinforced the development of this activity.
In 1997, raw material production activity also continued its development thanks to the acquisition of a Grasse-based production site, which became SGP3, a technological benchmark.
An intact Grassois identity
& international development
The three Grasse sites — SGP1, SGP2, and SGP3 — continue to be the cradle of Société Grassoise de Parfumerie’s expertise in raw material production and perfume composition.
The global recognition of this expertise led us to establish two perfume composition production sites on other continents: the first, Grasse French Perfume, was set up in the United Arab Emirates in 2005, and the second, French Perfume, was created in the United States in 2021.
Moreover, these two sites are a testament to our commitment to knowledge transfer, as they are led by André Truchi’s children. Audrey Truchi leads Grasse French Perfume in the Emirates, her brother Benjamin takes care of business relations, and Sébastien leads French Perfume in the United States.