{"id":1395,"date":"2022-10-20T12:47:47","date_gmt":"2022-10-20T10:47:47","guid":{"rendered":"https:\/\/sgp-edo.com\/a-propos\/"},"modified":"2023-06-19T15:38:16","modified_gmt":"2023-06-19T13:38:16","slug":"history","status":"publish","type":"page","link":"https:\/\/sgp-edo.com\/en\/history\/","title":{"rendered":"History"},"content":{"rendered":"<h2>History<\/h2>\n<h1>A tradition of knowledge, passed down and enriched since 1973.<\/h1>\n<hr>\n<h2>History<\/h2>\n<h1>A tradition of knowledge,<br class=\"uk-visible@s\"> passed down and enriched since 1973.<br \/>\n<\/h1>\n<hr>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/10\/societe-grassoise-de-parfumerie-iconique-1.svg\" alt=\"\"><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/10\/societe-grassoise-de-parfumerie-iconique-1.svg\" alt=\"\"><\/p>\n<h2>Beggining in raw material production<br \/> and founding developments<\/h2>\n<hr>\n<div>\n<p><strong>Andr\u00e9 Truchi has been leading the Soci\u00e9t\u00e9 Grassoise de Parfumerie since he founded it with his father Paul-\u00c9tienne, in 1973<\/strong>.<\/p>\n<p>\nPaul-\u00c9tienne Truchi started working at the age of 15 in the largest perfumery company in Grasse. In love with physics, mathematics, and chemistry, at 32, he decided to pursue the degrees that his early entry into the workforce had put aside. Having graduated from the School of Chemistry in Marseille, he returned to Grasse, to the company that had given him his first chance. <\/p>\n<p>When Andr\u00e9 Truchi informed him of his intention to create his own company specializing in raw material production, Paul-\u00c9tienne, then retired, offered to accompany him for a few years. They worked side by<br \/>\nside for 33 years.<\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/04\/societe-grassoise-de-parfumerie_SGP1.jpg\" alt=\"\"><\/p>\n<ul>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/04\/societe-grassoise-de-parfumerie-histoire1.jpg\" alt=\"\"><\/p>\n<p><a href=\"#\">Learn More<\/a><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/04\/societe-grassoise-de-parfumerie-histoire2.jpg\" alt=\"\"><\/p>\n<p><a href=\"#\">Learn More<\/a><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/04\/societe-grassoise-de-parfumerie-histoire3.jpg\" alt=\"\"><\/p>\n<p><a href=\"#\">Learn More<\/a><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/04\/societe-grassoise-de-parfumerie-histoire4.jpg\" alt=\"\"><\/p>\n<p><a href=\"#\">Learn More<\/a><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/04\/societe-grassoise-de-parfumerie-histoire5.jpg\" alt=\"\"><\/p>\n<p><a href=\"#\">Learn More<\/a><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/04\/societe-grassoise-de-parfumerie-histoire6.jpg\" alt=\"\"><\/p>\n<h3>Coasters<\/h3>\n<p><a href=\"#\">Learn More<\/a><\/p>\n<\/li>\n<\/ul>\n<div><em >Photos d&#8217;\u00e9poque : Les locaux historiques de la Soci\u00e9t\u00e9 Grassoise de Parfumerie avant le rachat par Andr\u00e9 &#038; Paul-\u00c9tienne Truchi.<\/em><\/div>\n<div>\n<p>The first plot of land bought in Grasse is still the SGP2 site today.<br \/>\nThe first productions were on a<br \/>\nlaboratory pilot scale. The acquisition of more substantial equipment and the construction of buildings paved the way for chemical reactions on a larger scale. <\/p>\n<p>In 1986, the acquisition of a Grasse-based<br \/>\ncompany, J.B. Selin &#038; Miquelis, significantly augmented raw material production. This site became SGP1, where the raw material activity was maintained until 2001.<\/p>\n<p>Since then, the SGP1 site houses the<br \/>\nadministrative center, the perfume concentrate production center, the raw material packaging workshop, and one of the two research and development laboratories. <\/p>\n<\/div>\n<div>\n<p>    <img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/04\/societe-grassoise-de-parfumerie_SGP1.jpg\" alt=\"\"><\/p>\n<\/div>\n<h2>Beginnings in perfume composition <br \/>&#038; continued development in raw materials.<br \/>\n<\/h2>\n<hr>\n<div>\n<p><strong>In 1988<\/strong>, the Soci\u00e9t\u00e9 Grassoise de Parfumerie took a decisive second turn: the activity of raw material<br \/>\nproduction was complemented by perfume composition.<\/p>\n<p>    <strong>In 1991<\/strong>, the acquisition of the company Etudes<br \/>\n&#038; Diffusions Olfactives reinforced the development of this activity.<\/p>\n<p>    <strong>In 1997<\/strong>, raw material production activity also continued its development thanks to the acquisition of a<br \/>\nGrasse-based production site, which became SGP3, a technological benchmark.<\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/04\/societe-grassoise-de-parfumerie-SGP3.jpg\" alt=\"\"><\/p>\n<div>\n<p>    <img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/04\/societe-grassoise-de-parfumerie-SGP3.jpg\" alt=\"\"><\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/05\/eucalyptus-right-min.svg\" alt=\"\"><\/p>\n<h2>soci\u00e9t\u00e9 grassoise de parfumerie<\/h2>\n<h2>Key dates<\/h2>\n<ul>\n<li>\n<h3>1973<\/h3>\n<div>Soci\u00e9t\u00e9 Grassoise de Parfumerie founded by Andr\u00e9 Truchi &#038; his father Paul-\u00c9tienne Truchi.<\/div>\n<\/li>\n<li>\n<h3>1986<\/h3>\n<div>Acquisition of J.B. Selin &#038; Miquelis, becoming SGP1, significantly completing raw materials<br \/>\nproduction.<\/div>\n<\/li>\n<li>\n<h3>1988<\/h3>\n<div>Perfume composition is added to raw materials production.<\/div>\n<\/li>\n<li>\n<h3>1991<\/h3>\n<div>Acquisition of Etudes &#038; Diffusions Olfactives, strengthening the perfume creation business.<\/div>\n<\/li>\n<li>\n<h3>1997<\/h3>\n<div>Acquisition of a production site in Grasse which becomes SGP3, continuing the development of<br \/>\nthe raw materials production activity. SGP3 is a technological benchmark.<\/div>\n<\/li>\n<li>\n<h3> 2005<\/h3>\n<div>Implementation of Grasse French Perfume in the United Arab Emirates.<\/div>\n<\/li>\n<li>\n<h3> 2021<\/h3>\n<div>Implementation of French Perfume in the United States.<\/div>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/03\/eucalyptus-left-darker2-1.svg\" alt=\"\"><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/03\/giroflier-right-darker.svg\" alt=\"\"><\/p>\n<h2>An intact Grassois identity <br class=\"uk-visible@s\">&#038; international development<\/h2>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/05\/about-us-locations-popover.svg\" alt=\"\"><\/p>\n<ul>\n<li>\n<h3>Soci\u00e9t\u00e9 grassoise de Parfumerie<\/h3>\n<p>Grasse, France<\/p>\n<div>\n<hr>\n<p>SGP1 \u2022 SGP2 \u2022 SGP3 \/ Production de mati\u00e8res premi\u00e8res &#038; composition de parfums<\/p>\n<\/div>\n<\/li>\n<li>\n<h3>Grasse French Perfume<\/h3>\n<p>\u00c9mirats Arabes Unis<\/p>\n<div>\n<hr>\n<p>Site de production de composition de parfums<\/p><\/div>\n<\/li>\n<li>\n<h3>French Perfume<\/h3>\n<p>\u00c9tats-Unis<\/p>\n<div>\n<hr>\n<p>Site de production de composition de parfums<\/p><\/div>\n<\/li>\n<\/ul>\n<div>\n<p>The three Grasse sites \u2014<strong> SGP1, SGP2, and SGP3<\/strong> \u2014 continue to be the cradle of Soci\u00e9t\u00e9 Grassoise de<br \/>\nParfumerie&#8217;s expertise in raw material production and perfume composition.<\/p>\n<p><strong>The global recognition of this expertise<\/strong> led us to establish two perfume composition production sites on<br \/>\nother continents: the first, <strong>Grasse French Perfume, was set up in the United Arab Emirates in 2005<\/strong>, and<br \/>\nthe second, <strong>French Perfume, was created in the United States in 2021<\/strong>.<\/p>\n<p>Moreover, these two sites are a<br \/>\ntestament to our commitment to knowledge transfer, as they are led by Andr\u00e9 Truchi&#8217;s children. Audrey Truchi leads Grasse French Perfume in the Emirates, her brother Benjamin takes care of business relations, and S\u00e9bastien leads French Perfume in the United States.<\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/05\/about-us-locations-popover.svg\" alt=\"\"><\/p>\n<ul>\n<li>\n<h3>Soci\u00e9t\u00e9 grassoise de Parfumerie<\/h3>\n<p>Grasse, France<\/p>\n<div>\n<hr>\n<p>SGP1 \u2022 SGP2 \u2022 SGP3 \/ Raw material production and perfume composition<\/p>\n<\/div>\n<\/li>\n<li>\n<h3>Grasse French Perfume<\/h3>\n<p>United Arab Emirates<\/p>\n<div>\n<hr>\n<p>Perfume composition production site<\/p><\/div>\n<\/li>\n<li>\n<h3>French Perfume<\/h3>\n<p>USA<\/p>\n<div>\n<hr>\n<p>Perfume composition production site<\/p><\/div>\n<\/li>\n<\/ul>\n<h3>Our philosophy<\/h3>\n<h3>A commitment <br \/>to our independence<\/p>\n<\/h3>\n<hr>\n<div>\n<p>Since its foundation by Andr\u00e9 and Paul-\u00c9tienne Truchi, Soci\u00e9t\u00e9 Grassoise de Parfumerie has relied on family governance. Our independence is both a factor of stability and a real driver of our development. The longevity of Soci\u00e9t\u00e9 Grassoise de Parfumerie is a rarity in raw material production on a European<br \/>\nscale. Our family governance, which involves a short decision-making chain, is also a guarantee of strong reactivity and adaptability to our customers&#8217; demands.<\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/10\/societe-grassoise-de-parfumerie-iconique-1.svg\" alt=\"\"><\/p>\n<h3>A commitment to our human heritage<\/p>\n<\/h3>\n<hr>\n<div>Through the history of Soci\u00e9t\u00e9 Grassoise de Parfumerie, the place that knowledge transfer occupies as a<br \/>\nfounding act, our teams constitute a human heritage of<br \/>\nprime importance. We believe that talent and commitment should be offered opportunities for<br \/>\nprogression. Virginie Fernandez is the perfect embodiment of this. She joined the company in the early<\/p>\n<p>90s and became the General Manager twenty years later. Other employees have worked for several<br \/>\ndecades within the company, or even their entire career.<\/p><\/div>\n<p><!--more--><br \/>\n<!-- {\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"animation\":\"slide-bottom-small\",\"animation_delay\":\"100\",\"css\":\"@media screen and (max-width: 960px)\\n{\\n    .el-section { display: none;}\\n}\\n\\n\",\"header_transparent\":\"light\",\"header_transparent_noplaceholder\":false,\"image\":\"wp-content\\\/uploads\\\/2023\\\/04\\\/societe-grassoise-de-parfumerie-histoire.jpg\",\"image_effect\":\"parallax\",\"image_loading\":false,\"image_parallax_bgy\":\"-270\",\"image_position\":\"bottom-left\",\"image_size\":\"cover\",\"image_width\":\"2400\",\"media_overlay\":\"\",\"media_overlay_gradient\":\"linear-gradient(180deg, rgba(3,32,84,1) 0%, rgba(25,59,129,0.6447172619047619) 45%, rgba(39,109,163,1) 100%)\",\"padding\":\"xlarge\",\"padding_remove_bottom\":true,\"padding_remove_horizontal\":false,\"sticky\":\"cover\",\"style\":\"muted\",\"text_color\":\"light\",\"title\":\"\",\"title_breakpoint\":\"xl\",\"title_position\":\"center-right\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"large\"},\"children\":[{\"type\":\"row\",\"props\":{\"css\":\".el-row { padding-bottom: 30px;}\",\"layout\":\"2-3,1-3\",\"margin_remove_bottom\":false},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"bottom\",\"width_medium\":\"2-3\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"History\",\"margin\":\"small\",\"margin_remove_bottom\":true,\"position\":\"relative\",\"position_z_index\":\"1\",\"title_color\":\"primary\",\"title_element\":\"h2\",\"title_style\":\"h6\"}},{\"name\":\"\",\"type\":\"headline\",\"props\":{\"animation\":\"slide-top-small\",\"content\":\"A tradition of knowledge, passed down and enriched since 1973.\",\"css\":\"@media screen and (max-width: 1180px)\\n{\\n    .el-element { font-size: 53px;}\\n}\\n\",\"margin_remove_top\":true,\"maxwidth\":\"2xlarge\",\"parallax_breakpoint\":\"m\",\"parallax_easing\":\"1\",\"parallax_y\":\",-600\",\"text_align\":\"left\",\"title_element\":\"h1\",\"title_font_family\":\"default\",\"title_style\":\"heading-small\"}},{\"type\":\"divider\",\"props\":{\"css\":\".el-element { border: 0.2px solid #fff;}\",\"divider_element\":\"hr\",\"divider_style\":\"\",\"margin_remove_bottom\":true,\"maxwidth\":\"2xlarge\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"bottom\",\"width_medium\":\"1-3\"},\"children\":[]}]}],\"name\":\"*DESKTOP \\\/\\\/  Header keyvisual\"},{\"type\":\"section\",\"props\":{\"animation\":\"slide-bottom-small\",\"animation_delay\":\"100\",\"css\":\"@media screen and (min-width: 960px)\\n{\\n    .el-section { display: none;}\\n}\",\"height\":\"full\",\"image\":\"wp-content\\\/uploads\\\/2023\\\/04\\\/mobile-header-histoire-1.jpg\",\"image_effect\":\"parallax\",\"image_loading\":false,\"image_parallax_bgy\":\"-270\",\"image_position\":\"bottom-center\",\"image_size\":\"cover\",\"media_overlay\":\"rgba(21, 77, 103, 0.35)\",\"media_overlay_gradient\":\"linear-gradient(180deg, rgba(3,32,84,1) 0%, rgba(25,59,129,0.6055015756302521) 52%, rgba(39,109,163,1) 100%)\",\"padding\":\"xlarge\",\"padding_remove_bottom\":false,\"padding_remove_horizontal\":false,\"sticky\":\"cover\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"large\"},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"1-2,1-2\",\"margin_remove_bottom\":true},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"bottom\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"History\",\"css\":\".el-element { color: white;}\",\"margin\":\"small\",\"margin_remove_bottom\":true,\"position\":\"relative\",\"position_z_index\":\"1\",\"title_element\":\"h2\",\"title_style\":\"h6\"}},{\"type\":\"headline\",\"props\":{\"animation\":\"slide-bottom-small\",\"content\":\"A tradition of knowledge,<br class=\\\"uk-visible@s\\\"> passed down and enriched since 1973.\\n\",\"css\":\".el-element { color: white;}\\n\\n@media screen and (max-width: 960px)\\n{\\n    .el-element { font-size: 42px; 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line-height: 38px;}\",\"margin\":\"default\",\"margin_remove_top\":true,\"maxwidth\":\"2xlarge\",\"text_align\":\"left\",\"text_align_fallback\":\"center\",\"title_element\":\"h2\",\"title_style\":\"h3\"}},{\"type\":\"divider\",\"props\":{\"divider_element\":\"hr\",\"divider_style\":\"small\",\"margin_remove_top\":true}}]}]},{\"type\":\"row\",\"props\":{\"column_gap\":\"large\",\"divider\":false,\"layout\":\"1-2,1-2\",\"match\":true,\"width\":\"default\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"text\",\"props\":{\"block_align_breakpoint\":\"m\",\"block_align_fallback\":\"center\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><strong>Andr\\u00e9 Truchi has been leading the Soci\\u00e9t\\u00e9 Grassoise de Parfumerie since he founded it with his father Paul-\\u00c9tienne, in 1973<\\\/strong>.<\\\/p>\\n\n\n<p>\\nPaul-\\u00c9tienne Truchi started working at the age of 15 in the largest perfumery company in Grasse. In love with physics, mathematics, and chemistry, at 32, he decided to pursue the degrees that his early entry into the workforce had put aside. Having graduated from the School of Chemistry in Marseille, he returned to Grasse, to the company that had given him his first chance. <\\\/p>\\n\n\n<p>When Andr\\u00e9 Truchi informed him of his intention to create his own company specializing in raw material production, Paul-\\u00c9tienne, then retired, offered to accompany him for a few years. They worked side by\\nside for 33 years.<\\\/p>\\n\\n\",\"margin\":\"medium\",\"margin_remove_top\":true,\"maxwidth\":\"2xlarge\",\"maxwidth_breakpoint\":\"m\",\"text_align\":\"justify\"}},{\"type\":\"image\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2023\\\/04\\\/societe-grassoise-de-parfumerie_SGP1.jpg\",\"image_loading\":true,\"image_svg_color\":\"emphasis\",\"image_width\":\"610\",\"margin\":\"medium\",\"margin_remove_top\":false,\"position\":\"relative\",\"position_z_index\":\"1\",\"visibility\":\"m\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"name\":\"Panel Slider Item Width Auto\",\"type\":\"panel-slider\",\"children\":[{\"type\":\"panel-slider_item\",\"props\":{\"content\":\"\",\"image\":\"wp-content\\\/uploads\\\/2023\\\/04\\\/societe-grassoise-de-parfumerie-histoire1.jpg\",\"image_alt\":\"\",\"link\":\"#\",\"meta\":\"\",\"title\":\"\"}},{\"type\":\"panel-slider_item\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2023\\\/04\\\/societe-grassoise-de-parfumerie-histoire2.jpg\",\"image_alt\":\"\",\"link\":\"#\",\"meta\":\"\",\"title\":\"\"}},{\"type\":\"panel-slider_item\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2023\\\/04\\\/societe-grassoise-de-parfumerie-histoire3.jpg\",\"image_alt\":\"\",\"link\":\"#\",\"meta\":\"\",\"title\":\"\"}},{\"type\":\"panel-slider_item\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2023\\\/04\\\/societe-grassoise-de-parfumerie-histoire4.jpg\",\"image_alt\":\"\",\"link\":\"#\",\"meta\":\"\",\"title\":\"\"}},{\"type\":\"panel-slider_item\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2023\\\/04\\\/societe-grassoise-de-parfumerie-histoire5.jpg\",\"image_alt\":\"\",\"link\":\"#\",\"meta\":\"\",\"title\":\"\"}},{\"type\":\"panel-slider_item\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2023\\\/04\\\/societe-grassoise-de-parfumerie-histoire6.jpg\",\"image_alt\":\"\",\"link\":\"#\",\"meta\":\"\",\"title\":\"Coasters\"}}],\"props\":{\"container_padding_remove\":true,\"content_column_breakpoint\":\"m\",\"content_margin\":\"remove\",\"icon_width\":80,\"image_align\":\"top\",\"image_grid_breakpoint\":\"m\",\"image_grid_width\":\"1-2\",\"image_height\":\"840\",\"image_link\":true,\"image_svg_color\":\"emphasis\",\"link_margin\":\"remove\",\"link_style\":\"text\",\"link_text\":\"Learn More\",\"margin\":\"small\",\"margin_remove_bottom\":true,\"meta_align\":\"below-title\",\"meta_element\":\"div\",\"meta_margin\":\"remove\",\"meta_style\":\"\",\"nav\":\"\",\"nav_align\":\"center\",\"nav_breakpoint\":\"s\",\"nav_margin\":\"medium\",\"panel_card_match\":true,\"panel_link\":true,\"show_content\":true,\"show_image\":true,\"show_link\":false,\"show_meta\":true,\"show_title\":false,\"slidenav\":\"default\",\"slidenav_breakpoint\":\"m\",\"slidenav_color\":\"light\",\"slidenav_hover\":false,\"slidenav_large\":false,\"slidenav_margin\":\"small\",\"slidenav_outside_breakpoint\":\"m\",\"slider_autoplay\":true,\"slider_autoplay_interval\":\"4\",\"slider_autoplay_pause\":false,\"slider_center\":false,\"slider_gap\":\"\",\"slider_width\":\"fixed\",\"slider_width_default\":\"1-1\",\"slider_width_medium\":\"1-1\",\"slider_width_small\":\"1-1\",\"title_align\":\"top\",\"title_element\":\"h3\",\"title_grid_breakpoint\":\"m\",\"title_grid_width\":\"1-2\",\"title_hover_style\":\"reset\",\"title_link\":true,\"title_style\":\"h5\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"<em >Photos d'\\u00e9poque : Les locaux historiques de la Soci\\u00e9t\\u00e9 Grassoise de Parfumerie avant le rachat par Andr\\u00e9 & Paul-\\u00c9tienne Truchi.<\\\/em>\",\"css\":\"em { color: #64a0c5;}\",\"margin\":\"default\",\"margin_remove_top\":true,\"text_color\":\"emphasis\",\"text_style\":\"small\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>The first plot of land bought in Grasse is still the SGP2 site today.<br \/>\\nThe first productions were on a\\nlaboratory pilot scale. The acquisition of more substantial equipment and the construction of buildings paved the way for chemical reactions on a larger scale. <\\\/p> \\n\n\n<p>In 1986, the acquisition of a Grasse-based\\ncompany, J.B. Selin & Miquelis, significantly augmented raw material production. This site became SGP1, where the raw material activity was maintained until 2001.<\\\/p>\\n\\n\\n\n\n<p>Since then, the SGP1 site houses the\\nadministrative center, the perfume concentrate production center, the raw material packaging workshop, and one of the two research and development laboratories. <\\\/p> \\n\\n\\n\\n\\n\",\"margin\":\"default\",\"text_align\":\"justify\"}},{\"type\":\"grid\",\"props\":{\"class\":\"\",\"content_column_breakpoint\":\"m\",\"filter_align\":\"left\",\"filter_all\":true,\"filter_grid_breakpoint\":\"m\",\"filter_grid_width\":\"auto\",\"filter_position\":\"top\",\"filter_style\":\"tab\",\"grid_column_gap\":\"small\",\"grid_default\":\"1\",\"grid_medium\":\"\",\"grid_row_gap\":\"small\",\"grid_small\":\"1\",\"icon_width\":80,\"image_align\":\"top\",\"image_grid_breakpoint\":\"m\",\"image_grid_width\":\"1-2\",\"image_loading\":true,\"image_svg_color\":\"emphasis\",\"image_width\":\"100%\",\"item_animation\":true,\"link_style\":\"default\",\"link_text\":\"Read 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in perfume composition <br \/>& continued development in raw materials.\\n\",\"css\":\".el-element { font-size: 32px; line-height: 38px;}\",\"margin\":\"default\",\"margin_remove_top\":true,\"maxwidth\":\"2xlarge\",\"text_align\":\"left\",\"text_align_fallback\":\"center\",\"title_element\":\"h2\",\"title_style\":\"h3\"}},{\"type\":\"divider\",\"props\":{\"divider_element\":\"hr\",\"divider_style\":\"small\",\"margin_remove_top\":true}},{\"type\":\"text\",\"props\":{\"block_align_breakpoint\":\"m\",\"block_align_fallback\":\"center\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><strong>In 1988<\\\/strong>, the Soci\\u00e9t\\u00e9 Grassoise de Parfumerie took a decisive second turn: the activity of raw material\\nproduction was complemented by perfume composition.<br \\\/>\\n    \\n    <strong>In 1991<\\\/strong>, the acquisition of the company Etudes\\n& Diffusions Olfactives reinforced the development of this activity.<br\\\/>\\n    \\n    <strong>In 1997<\\\/strong>, raw material production activity also continued its development thanks to the acquisition of a\\nGrasse-based production site, which became SGP3, a technological 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cl\\u00e9s\",\"type\":\"section\",\"props\":{\"animation\":\"slide-left-small\",\"animation_delay\":\"150\",\"image\":\"\",\"image_position\":\"bottom-left\",\"image_width\":\"650\",\"padding\":\"large\",\"padding_remove_bottom\":false,\"style\":\"secondary\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"image\",\"props\":{\"animation\":\"parallax\",\"image\":\"wp-content\\\/uploads\\\/2023\\\/05\\\/eucalyptus-right-min.svg\",\"image_svg_color\":\"emphasis\",\"image_width\":\"45%\",\"margin\":\"default\",\"parallax_rotate\":\"10\",\"parallax_transform_origin\":\"top-right\",\"position\":\"absolute\",\"position_right\":\"-20\",\"position_top\":\"-95\",\"text_align\":\"right\",\"visibility\":\"hidden-m\"}}]}]},{\"name\":\"\",\"type\":\"row\",\"props\":{\"column_gap\":\"large\",\"divider\":false,\"layout\":\"1-3,2-3\",\"margin\":\"large\",\"margin_remove_bottom\":true,\"margin_remove_top\":false,\"row_gap\":\"large\",\"width\":\"large\"},\"children\":[{\"name\":\"\",\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"headline\",\"props\":{\"block_align\":\"center\",\"content\":\"soci\\u00e9t\\u00e9 grassoise de parfumerie\",\"margin_remove_bottom\":true,\"text_align\":\"right\",\"text_align_breakpoint\":\"m\",\"text_align_fallback\":\"left\",\"title_color\":\"emphasis\",\"title_element\":\"h2\",\"title_style\":\"h6\"}},{\"name\":\"\",\"type\":\"headline\",\"props\":{\"animation\":\"parallax\",\"block_align\":\"right\",\"content\":\"Key dates\",\"margin_remove_top\":true,\"maxwidth\":\"xlarge\",\"maxwidth_breakpoint\":\"m\",\"parallax_breakpoint\":\"m\",\"parallax_easing\":\"1\",\"parallax_end\":\"70vh + 70%\",\"parallax_opacity\":\"0.3,1\",\"parallax_y\":\"20,0\",\"text_align\":\"right\",\"text_align_breakpoint\":\"m\",\"text_align_fallback\":\"left\",\"title_element\":\"h2\",\"title_font_family\":\"default\",\"title_style\":\"heading-small\"}},{\"name\":\"\",\"type\":\"divider\",\"props\":{\"animation\":\"none\",\"block_align\":\"right\",\"block_align_breakpoint\":\"m\",\"divider_align\":\"right\",\"divider_align_breakpoint\":\"m\",\"divider_align_fallback\":\"left\",\"divider_element\":\"div\",\"divider_style\":\"small\",\"maxwidth\":\"small\",\"maxwidth_breakpoint\":\"m\"}}]},{\"name\":\"\",\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"2-3\"},\"children\":[{\"name\":\"\",\"type\":\"description_list\",\"props\":{\"animation\":\"parallax\",\"block_align\":\"center\",\"block_align_breakpoint\":\"m\",\"column_breakpoint\":\"m\",\"layout\":\"grid-2\",\"list_element\":\"ul\",\"list_size\":\"large\",\"maxwidth\":\"xlarge\",\"meta_align\":\"below-content\",\"meta_style\":\"text-meta\",\"parallax_breakpoint\":\"m\",\"parallax_easing\":\"0.5\",\"parallax_opacity\":\"0,1 30%\",\"parallax_x\":\"0\",\"parallax_y\":\"120,0 50%\",\"show_content\":true,\"show_link\":true,\"show_meta\":true,\"show_title\":true,\"text_align\":\"left\",\"text_align_breakpoint\":\"m\",\"text_align_fallback\":\"left\",\"title_colon\":false,\"title_element\":\"div\",\"title_grid_breakpoint\":\"\",\"title_grid_column_gap\":\"medium\",\"title_grid_row_gap\":\"medium\",\"title_grid_width\":\"auto\",\"title_style\":\"h3\"},\"children\":[{\"name\":\"\",\"type\":\"description_list_item\",\"props\":{\"content\":\"Soci\\u00e9t\\u00e9 Grassoise de Parfumerie founded by Andr\\u00e9 Truchi & his father Paul-\\u00c9tienne Truchi.\",\"title\":\"1973\"}},{\"name\":\"\",\"type\":\"description_list_item\",\"props\":{\"content\":\"Acquisition of J.B. Selin & Miquelis, becoming SGP1, significantly completing raw materials\\nproduction.\",\"title\":\"1986\"}},{\"name\":\"\",\"type\":\"description_list_item\",\"props\":{\"content\":\"Perfume composition is added to raw materials production.\",\"title\":\"1988\"}},{\"name\":\"\",\"type\":\"description_list_item\",\"props\":{\"content\":\"Acquisition of Etudes & Diffusions Olfactives, strengthening the perfume creation business.\",\"title\":\"1991\"}},{\"name\":\"\",\"type\":\"description_list_item\",\"props\":{\"content\":\"Acquisition of a production site in Grasse which becomes SGP3, continuing the development of\\nthe raw materials production activity. SGP3 is a technological benchmark.\",\"title\":\"1997\"}},{\"name\":\"\",\"type\":\"description_list_item\",\"props\":{\"content\":\"Implementation of Grasse French Perfume in the United Arab Emirates.\",\"title\":\" 2005\"}},{\"name\":\"\",\"type\":\"description_list_item\",\"props\":{\"content\":\"Implementation of French Perfume in the United States.\",\"title\":\" 2021\"}}]}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"image\",\"props\":{\"animation\":\"parallax\",\"image\":\"wp-content\\\/uploads\\\/2023\\\/03\\\/eucalyptus-left-darker2-1.svg\",\"image_svg_color\":\"emphasis\",\"image_width\":\"29%\",\"margin\":\"default\",\"parallax_rotate\":\"15\",\"parallax_transform_origin\":\"top-left\",\"position\":\"absolute\",\"position_left\":\"-10\",\"position_top\":\"-480\",\"text_align\":\"left\",\"visibility\":\"m\"}}]}]}]},{\"name\":\"developpement \\u00e0 l\\u2019international\",\"type\":\"section\",\"props\":{\"animation\":\"slide-bottom-small\",\"animation_delay\":\"150\",\"image_position\":\"center-center\",\"padding\":\"large\",\"padding_remove_bottom\":false,\"padding_remove_top\":false,\"style\":\"default\",\"title\":\"international 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intact Grassois identity <br class=\\\"uk-visible@s\\\">& international development\",\"parallax_breakpoint\":\"m\",\"parallax_easing\":\"1\",\"parallax_y\":\"0,-80\",\"title_element\":\"h2\",\"title_font_family\":\"default\",\"title_style\":\"h1\"}},{\"name\":\"\",\"type\":\"divider\",\"props\":{\"divider_align\":\"left\",\"divider_align_breakpoint\":\"m\",\"divider_align_fallback\":\"left\",\"divider_element\":\"div\",\"divider_style\":\"small\",\"margin\":\"small\",\"maxwidth_breakpoint\":\"m\",\"parallax_breakpoint\":\"m\",\"parallax_y\":\"0,-50\"}}]}]},{\"name\":\"\",\"type\":\"row\",\"props\":{\"column_gap\":\"medium\",\"layout\":\"1-3,2-3\",\"width\":\"default\",\"width_expand\":\"right\"},\"children\":[{\"name\":\"\",\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"order_first\":\"\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-3\"},\"children\":[{\"name\":\"Carte : mobile\",\"type\":\"popover\",\"props\":{\"background_image\":\"wp-content\\\/uploads\\\/2023\\\/05\\\/about-us-locations-popover.svg\",\"background_image_width\":\"1200\",\"card_size\":\"\",\"card_style\":\"default\",\"content_margin\":\"small\",\"css\":\".el-content { line-height: 26px;}\",\"drop_mode\":\"hover\",\"drop_position\":\"top-center\",\"drop_width\":\"350\",\"icon\":\"plus\",\"image_card_padding\":true,\"image_svg_color\":\"muted\",\"image_svg_inline\":true,\"image_width\":\"610\",\"link_style\":\"default\",\"link_text\":\"Read 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Unis\",\"position_x\":\"62\",\"position_y\":\"51\",\"title\":\"Grasse French Perfume\"}},{\"name\":\"\",\"type\":\"popover_item\",\"props\":{\"content\":\"\n\n<hr>\n\nSite de production de composition de parfums\",\"drop_position\":\"\",\"image\":\"\",\"meta\":\"\\u00c9tats-Unis\",\"position_x\":\"19\",\"position_y\":\"41\",\"title\":\"French Perfume\"}}]},{\"name\":\"\",\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>The three Grasse sites \\u2014<strong> SGP1, SGP2, and SGP3<\\\/strong> \\u2014 continue to be the cradle of Soci\\u00e9t\\u00e9 Grassoise de\\nParfumerie's expertise in raw material production and perfume composition.<\\\/p>\\n\\n\n\n<p><strong>The global recognition of this expertise<\\\/strong> led us to establish two perfume composition production sites on\\nother continents: the first, <strong>Grasse French Perfume, was set up in the United Arab Emirates in 2005<\\\/strong>, and\\nthe second, <strong>French Perfume, was created in the United States in 2021<\\\/strong>.<\\\/p>\\n\\n\\t\n\n<p>Moreover, these two sites are a\\ntestament to our commitment to knowledge transfer, as they are led by Andr\\u00e9 Truchi's children. Audrey Truchi leads Grasse French Perfume in the Emirates, her brother Benjamin takes care of business relations, and S\\u00e9bastien leads French Perfume in the United States.<\\\/p>\",\"margin\":\"\",\"parallax_breakpoint\":\"m\",\"parallax_easing\":\"1\",\"parallax_y\":\"0,-80\"}}]},{\"name\":\"\",\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"order_first\":\"\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"2-3\"},\"children\":[{\"name\":\"Carte : desktop + tablette\",\"type\":\"popover\",\"props\":{\"background_image\":\"wp-content\\\/uploads\\\/2023\\\/05\\\/about-us-locations-popover.svg\",\"background_image_width\":\"1200\",\"card_size\":\"\",\"card_style\":\"default\",\"content_margin\":\"small\",\"css\":\".el-content { line-height: 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Our independence is both a factor of stability and a real driver of our development. The longevity of Soci\\u00e9t\\u00e9 Grassoise de Parfumerie is a rarity in raw material production on a European\\nscale. 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We believe that talent and commitment should be offered opportunities for\\nprogression. Virginie Fernandez is the perfect embodiment of this. She joined the company in the early\\n\\n90s and became the General Manager twenty years later. Other employees have worked for several\\ndecades within the company, or even their entire career.\",\"css\":\".el-element { color: white;}\",\"margin\":\"medium\",\"margin_remove_top\":true,\"maxwidth_breakpoint\":\"m\",\"parallax_opacity\":\"0.3,1 50%\",\"parallax_y\":\"110,0 50%\",\"text_align\":\"justify\"}}]}]}],\"name\":\"Notre philosophie\"}],\"version\":\"3.0.32\"} --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>History A tradition of knowledge, passed down and enriched since 1973. History A tradition of knowledge, passed down and enriched since 1973. 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Paul-\u00c9tienne Truchi started working at [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1395","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>History &amp; savoir-faire of Grasse: Soci\u00e9t\u00e9 Grassoise de Parfumerie<\/title>\n<meta name=\"description\" content=\"Since 1973 our know-how, from father to son, extends from the production of raw materials for perfumery to the composition of perfumes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sgp-edo.com\/en\/history\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"History &amp; savoir-faire of Grasse: Soci\u00e9t\u00e9 Grassoise de Parfumerie\" \/>\n<meta property=\"og:description\" content=\"Since 1973 our know-how, from father to son, extends from the production of raw materials for perfumery to the composition of perfumes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sgp-edo.com\/en\/history\/\" \/>\n<meta property=\"og:site_name\" content=\"Soci\u00e9t\u00e9 Grassoise de Parfumerie - 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